The key to successful transportation coordination is effective communication with the right people at the right time, and continued engagement of the necessary stakeholders.
This document provides a breakdown of the most important communication goals of the Southwest Minnesota Regional Transportation Coordinating Council (RTCC), the audiences that will be targeted and the basic methods of communication.
Communication Goals
- Introduce people to the Southwest Minnesota RTCC, what it does and why it does it.
- Engage people in work of the Southwest Minnesota RTCC so they can help provide input, direction and funding to advance transportation coordination.
- Tell people about RTCC meetings and give information about how to participate.
Target Audiences - Transportation and service providers
- Legislators and other decision makers
- Potential funders
- Transportation users, particularly those representing the aging, veterans, people with disabilities, minority populations, people with low income and their employers
Basic Strategies
- RTCC meetings
- Print media: newspaper, newsletters, brochures, flyers, etc.
- Electronic media: Social media, video production, local access television, email communications, etc.
- Speaking and outreach events
- Southwest Minnesota RTCC website hosted by MCOTA
This is not an exhaustive plan. Because communication is so critical, RTCC staff will send out communications in some form at least 6 times per year. When a formal message goes out to the public, it will first be presented to the full RTCC so they will be prepared to respond to any comments or questions. RTCC staff and members will also take every opportunity to tell others about the important work of the Council at community meetings and events.